LADY SAW AND D’ANGEL – ‘DIVAS OF DANCEHALL’

Announced as Brand Ambassadors for Digicel for sumfest 09

Digicel, Jamaica’s Bigger, Better Network is once again set to be one of the main sponsors for this year’s staging of Reggae Sumfest, the highly anticipated week-long reggae music festival, to be held July 23-25 in Montego Bay.

At the recent launch of Sumfest 2009, held at Devon House, Digicel unveiled their theme for this year - “Divas of Dancehall”, featuring Lady Saw and D’Angel, two of the hottest divas in dancehall today. Shelly-Ann Curran, Senior Sponsorship Manager at Digicel commented, “This year we are paying tribute to the amazing female dancehall artists that have graced the Sumfest stage over the past sixteen years with lady Saw and D’Angel leading our campaign as Brand Ambassadors.

The divas were ‘unwrapped’ from life-sized Barbie doll boxes in a thrilling moment, and later unleashed electrifying performances to delight the audience. “Sumfest is widely acknowledged as ‘The greatest Reggae show on earth,’ continued Curran, and Digicel is excited to be associated with the show in a bigger, better way. We’ve been involved with Reggae Sumfest for a number of years and we’re happy to help promote the development of Reggae music through such a quality event.”

Reggae Sumfest celebrates its 17^th anniversary this year. A weeklong celebration in Montego Bay culminates with the 3-night Reggae Festival from July 23-25. The show will feature a host of reggae artistes, including Beenie Man, Bounty Killer, Konshens, Busy Signal, Mavado, Etana, Queen Ifrica and Damian Marley, among others. International acts Tony Braxton, Jazmine Sullivan, Neyo and Nas have also been confirmed to headline this year’s festival.

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ABOUT DIGICEL GROUP
Since its launch in 2001, Digicel has become renowned for competitive rates, unbeatable coverage, superior customer care, a wide variety of products and services and state-of-the-art handsets. By offering innovative wireless services and community support, Digicel has become a leading brand across its 31 markets worldwide.

Digicel is incorporated in Bermuda and now has operations in 31 markets worldwide. Its Caribbean and Central American markets comprise Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, Bonaire, the British Virgin Islands, the Cayman Islands, Curacao, Dominica, El Salvador, French Guiana, Grenada, Guadeloupe, Guyana, Haiti, Honduras, Jamaica, Martinique, Panama, St Kitts & Nevis, St. Lucia, St. Vincent & the Grenadines, Suriname, Trinidad & Tobago and Turks & Caicos. The Caribbean company also has coverage in St. Martin and St. Barths. Digicel Pacific comprises Fiji, Papua New Guinea, Samoa, Tonga and Vanuatu.

Digicel is the lead sponsor of Caribbean, Central American and South Pacific sports teams, including the West Indies Cricket Team, Special Olympics teams throughout the region and national rugby teams in the South Pacific. Digicel is also title sponsor of the Digicel Caribbean Championships and the Copa de Naciones Digicel, which are the Caribbean and Central American qualifiers to the CONCACAF Gold Cup.