HOW TO BE A MILLIONAIRE WITH DIGICEL RISING STARS

-KFC and Pepsi Jamaica have partnered with Digicel Rising Stars to make one fan a millionaire.

Now known as the KFC/Pepsi Be A Star …Be A Millionaire, this nine week promotion kicked off on July 06 and continues until August 31, 2009. KFC and Pepsi have gone above and beyond to ensure that along with great food and beverage, customers have the chance to be a star, meet stars and win a million though Digicel Rising Stars.

The lucky winner will receive the grand prize of $1,000,000 as well as a celebrity makeover, VIP backstage access to the final show and access to the Digicel Rising Stars after party at the Mas Camp as well as the opportunity to appear on stage with the finalists live on television at the final show at Mas Camp. The Digicel Rising Stars experience does not end there however as the grand prize winner will also receive VIP transportation along with one night’s accommodation at the Knutsford Court Hotel and a trendy Digicel Sony Erricson phone.

Rohan Hasall, of KFC explains that this, the second year of the promotion had to be bigger and better for their customers: “The feedback has been tremendous and so we decided that we want to make it better for the customers. Last year we had unannounced concerts that drew well over 2000 patrons who come out to see the Top Ten Digicel Rising Stars and so we felt it necessary to expand all the aspects of the promotion”.

Each week for nine weeks, customers have a chance to win one Play Station 3 system with games and accessories, while two iPods will be given away each week for the duration of the promotion. Weekly winners also have the chance to win a party for themselves and nine friends at either KFC or Pizza Hut where they will be able spend time with the Digicel Rising Stars’ finalists of their choice and dine on-the-house as well as receive $200 Digicel call credit each.

And to make it even bigger and better, a total of 40 tickets to the live shows will be given away each week to lucky customers. These winners will receive red carpet access to the Chill Room to meet the stars and VIP front row seats at the performances at the Courtleigh Auditorium.

According to Ayanna Kirton of Pepsi Jamaica, it is all about the value to the customers: “This year we have decided to take it up a notch. We want to make it more exciting for the customers. There are more valuable prizes and there is a greater likelihood of winning. We think that the customers will see the value in it and that the ultimate value is in them.”

It’s easy to be a millionaire with Digicel Rising Star, all KFC customers have to do is complete the entry form located at the back of their meal receipt along with the entry form from specially marked Pepsi labels. Drop off the entries in the branded “KFC/Pepsi Be A Star …Be A Millionaire” box provided at KFC stores island wide.

Everyone wants to be a millionaire and now is your chance with KFC, Pepsi and Jamaica’s most popular show Digicel Rising Stars.