CEZAR TAKES JAMAICAN MUSIC TO A NEW FAN BASE

CEZAR TAKES JAMAICAN MUSIC TO A NEW FAN BASE

Fresh new Remix of ‘Keep On’ transforms a positive message into an Electro Reggae club sensation

Wednesday, 12 May, 2008 – Kingston, Jamaica: - It was the dance remix of Bob Marley’s Sun is Shining in 1999 that brought a positive reggae message to the attention of a new age of young club goers and now in 2008 Cezar is doing the same. Under the direction of his new management RHH Music Corp., Cezar’s award winning single Keep On has now been remixed by German house music production duo Peter Spencer and Josh Hill aka Spencer & Hill, transforming Cezar’s pure reggae message into a Reggae Electro remix and new club sensation.

Rodney Hill, CEO of RHH Music Corp. and Cezar’s manager, explains the rationale behind the remix: “This remix opens the door to having a reggae soul artist heard in house clubs throughout the world where at any given time there are thousands of clubbers, creating a new fan base. The sky is now the limit for Cezar."

The remix was commissioned by Ultra Records, a leading independent electronic label based in New York, who bought the licence for the original reggae version in 2007. The original reggae version of Keep On, written by Cezar and produced by David Kennedy, caught the attention of Ultra Records after copping 2^nd place at the International Song Writing Competition in May of 2007.

With nearly 15,000 hits on YouTube in just 2 months, the remixed track has been getting incredible attention internationally not just because of the club appeal but also because of the international message. With lyrics like: “You just got to keep on trying, and keep doing the best with the hand that you get. Don’t give up that fight! You can’t stop you can’t weep, can’t keep on crying. Keep doing your best you know life is a test. It’s gonna be alright!” Keep On is an uplifting anthem of perseverance, hope and ‘active optimism’.

Keep On, an ideology for all ages, has now been remixed to attract a new Electro Reggae fan base, taking Jamaican music and its positive message to a new generation of music listeners and club goers. The remixed single has already been receiving heavy club rotation in the US and Europe especially making a sensation in Russia, Hungary and Brazil.