Reggae sensation Christopher Martin will next week shoot the video for his fast rising hit Come Where You Going. The song was produced earlier this summer at Big Yard Studios in Kingston by new dancehall riddim duo Richard ‘Mosiah’ Pearson and Hanif ‘Rizzla’ Chito of Mosiah Musik.
Pearson of Mosiah Musik says he is happy with the reception and wants to use the video to give the song added traction: “I love the cross over vibe that the song has and with Chris it was a perfect combination. We expected the song to do well but we never expected people to catch on to it so quickly. The video will be very colourful but nothing too elaborate, just something that will keep the fans interested. If you look at some of the recent videos on MTV and BET right now you will notice that they are very simple but colourful and eye catching, that’s the image we are looking for”.
Come Where You Going has been receiving tremendous airplay on several of Jamaica’s top radio stations as well as stations in the Caribbean and in Europe, especially Germany. The video will be filmed next week in Kingston byvideo director Gareth Cobran of I.D Studios who has worked with some of the best artistes in the Jamaican music business - from Peta Morgan to Busy Signal.
Christopher Martin, who’s career seems to have taken on new intensity since the start of the year, believes the song transcends dancehall and reggae and is set to be his next international hit: “The vibe of this track is one that I know appeals to my fans not only here in Jamaica and the Caribbean but also in North America and Europe. It's been getting tremendous support on radio stations like Zip fm and Fame FM in Jamaica and 99Jams in Miami so we thought that with a song like this a video is needed to really convey the true imagery.”
Christopher Martin, who has been doing very well in Europe with his collaboration To The Top with German Reggae star Gentleman, will, after the video shoot, jet off to Germany for a series of recording sessions with Ben Bazzazian who is best most known for his work on Gentleman’s last album Diversity.
The video for Come Where You Going will feature a host of special effects and is expected to hit the world in just a few weeks. Cobran says the video will be one to look out for: “Everyone will be pleased with the final cut and how it portrays Chris’ persona and infectious music style. We’re sure it will help him achieve further acclaim in Europe and the rest of the world, mirroring his local success.”
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